In October-November 2025, STEPN and STEPN GO partnered with Ubisoft to bring the iconic, chaotic Rabbids into the move-to-earn ecosystem. The collab kicked off with a Halloween-themed "BWAHlloween" minting event, followed by a high-demand Raffle Mint for animated Genesis NFT Sneakers. This bridged Ubisoft's gaming heritage with STEPN’s active lifestyle rewards, creating viral hype and community engagement.
Dual-phase drop: Halloween mints with 50% Rabbids chance; 200 animated Genesis in the raffle (thousands of GMT locked).
Exclusive perks: Themed backgrounds, badges, and full move-to-earn utility.
Massive buzz: Official posts hit 100k+ views; positioned as a chaotic 2025standout alongside Lamborghini and other collabs.
Ecosystem impact: Boosted minting activity, reinforced Genesis scarcity, and showcased how gaming IPs can drive real-world movement in Web3.
STEPN/STEPN GO: Premier move-to-earn platforms rewarding physical activity(walking, jogging, running) with GMT/GST tokens, social features, and NFT sneakers.
Ubisoft Rabbids: Ubisoft’s wildly unpredictable bunny-like characters, known for chaotic antics in games like Rayman Raving Rabbids and Mario + Rabbids. They embody humor, mayhem, and endless energy-perfect for STEPN’s "move forward" ethos.
The partnership aligned on fun, disruption, and active engagement, evolving from a Halloween teaser into a full collab that injected gaming chaos into fitness Web3.
Official STEPN GO post (Oct 28):
“BWAHlloween is taking overSTEPN! 🎃 The legendary@RabbidsOfficial from @Ubisoftare invading STEPN, and it’s 🫵your mission 🫵 to catch them before they cause more trouble! From Oct 28, 11 AM UTC to Nov 2,11 AM UTC, every Sneaker mint gives you a 50% chance to catch one of 4 terribly cute Rabbids Sneakers 👟… Mint. Hunt. Survive the BWAAAH. #STEPNxRabbids”
(126k+ views, 236 likes, 62 reposts).
Rabbids Official post (Nov 10):
“From Nov 10 to 13, the Rabbids are teaming up with @Stepnofficial for a chaotic drop you won't want to miss! Get ready to discover the STEPN GO Raffle Mint…”
Teasers built suspense with"invasion" narratives, leading to the full raffle reveal on Nov 7 (83k+ views).
Two-phase rollout:
BWAHlloween Mint Event (Oct 28–Nov 2 UTC): Every sneaker mint had a 50%chance to yield one of 4 Halloween-themed Rabbids sneakers (e.g., ZombieWalker, Ghost Jogger, Mutant Runner, Pumpkin Trainer). Designs featured spooky, animated chaos like glowing eyes, tentacles, and plungers.
Raffle Mint on MOOAR
(Nov 10–13 UTC):200 Animated Genesis Sneakers for STEPN GO.
Walker: Naked Rabbids pile-up.
Jogger: Toilet-paper meltdown.
Runner: Monster with endless eyes.
Trainer: Graffiti-spraying vandal.
9,000 GMT per ticket (refundable if no win); high participation locked millions in GMT temporarily.
Sneakers incorporated Ubisoft-approved animations, turning static NFTs into living, screaming chaos machines.
Every Rabbids sneaker holder got:
Full integration in STEPN/STEPN GO for earning rewards through real movement.
Exclusive Rabbids-themed backgrounds and badges (distributed post-event to all participants).
Community extras: A follow-up giveaway for a escaped "Pumpkin Genesis" sneaker via running sessions and #STEPNxRabbids posts.
Winners shared in-app screenshots of their chaotic sneakers in action, amplifying social proof.
Participation & Scarcity: Halloween mints drove massive activity; raffle saw rapid ticket sales with strong FOMO from animated reveals.
Media & Ecosystem Lift: Featured in STEPN Medium ("Inside the Chaos"), Instagram reels, and gaming outlets. Boosted GMT utility and positioned STEPN as a gaming-Web3 bridge.
Brand Positioning: Ubisoft's first major move-to-earn collab—proved chaotic IPs can make fitness addictive without gimmicks.
Community Sentiment: End-of-event posts celebrated the "survival," with lingering hype into November.
Appendices
Official X Posts (Primary Announcements & Updates)
BWAHlloween Mint Event Announcement (Oct 28, 2025)– Launch of theHalloween phase with 50% chance on mints for Rabbids sneakers:https://x.com/Stepnofficial/status/1983131729826140194
Raffle Mint Teaser / Incoming Alert (Nov 7, 2025)– Reveals the chaotic dropdetails, 200 Animated Genesis, Nov 10–13:https://x.com/Stepnofficial/status/1986807205270540582
Raffle Mint Live Announcement (Nov 10, 2025)– BWAAAH! The raffle is livewith entry link:https://x.com/Stepnofficial/status/1987845968998379756
Animated Genesis Sneaker Showcases (series of posts Nov 11–13, 2025):
Walker (Naked Rabbids pile-up): https://x.com/Stepnofficial/status/1988197832491233589
Jogger (Toilet-paper meltdown): https://x.com/Stepnofficial/status/1988574061211927027
Runner: https://x.com/Stepnofficial/status/1988691085686632502
Trainer (Graffiti chaos): https://x.com/Stepnofficial/status/1988888884210528333
BWAHlloween Wrap-Up & Badge/Background Reward (Nov 4, 2025)– Event end, rewards distributed:https://x.com/Stepnofficial/status/1985696305205699023
Rabbids Official Post (Nov 10, 2025)– Ubisoft side confirmation of the collab and raffle:https://x.com/RabbidsOfficial/status/1987928237435928697
Official STEPN Blog / Medium Article
“Inside the Chaos: How STEPN and Ubisoft Unleashed the Rabbids” (published Nov 10, 2025 on Medium) – Full partnership recap, events(BWAHlloween + Raffle), creative process, and impact: https://stepnofficial.medium.com/inside-the-chaos-how-stepn-and-ubisoft-unleashed-the-rabbids-0e409e4083dd
