STEPN partnered with the grammy-nominated DJ and world-famous music producer, Steve Aoki, to create an exclusive line of 300 co-branded NFT Sneakers on the Solana Blockchain.
This partnership aimed to merge the realms of digital assets and music, capitalizing on the growing interest in NFTs and blockchain technology.
The Genesis Sneakers were launched via a Raffle Mint on our dedicated Marketplace, mooar.com, with four distinct designs. The event garnered tremendous attention, locking in over 6 Million USD in value during the raffle period.
This massive engagement was indicative of the high anticipation and excitement surrounding the collaboration.
The campaign received overwhelmingly positive feedback from both the STEPN and Steve Aoki communities. It was celebrated as a groundbreaking initiative that successfully blended the worlds of digital collectibles and music.
Raffle Mint (October 31 - November 3, 2023): In collaboration with Steve Aoki, MOOAR hosted a Raffle Mint featuring 240 limited edition STEPN co-branded Genesis sneakers. Participants had the chance to enter the Raffle Mint for 3,500 GMT per ticket, with a maximum of 10 entries per address. Raffles occurred on a daily basis. Refunds were provided if participants did not win.
Community Distribution: In addition, 60 limited edition STEPN co-branded Genesis sneakers were distributed to Steve Aoki’s fan community, which brought the total number of sneakers in the collection to 300.
This partnership highlighted STEPN and MOOAR’s commitment to innovation and collaboration with globally-recognized artists, successfully bridging the gap between Web2 and Web3, driving greater visibility and engagement for all involved parties.
240 limited edition STEPN co-branded Genesis sneakers were distributed through a highly engaging raffle system, drawing substantial participation across the five-day event.
Total Raffle tickets sold: 7,884
Total GMT locked: 27,594,000
Co-Branded NFTs: The event featured unique co-branded Genesis sneakers that combined the creative designs of STEPN and the creative input of Steve Aoki, offering a truly unique collectible experience.
Daily Raffle System: The daily raffle system kept the excitement and anticipation high throughout the event, encouraging participants to stay engaged and return each day.
Global Participation: The event was designed to attract a global audience, with easy accessibility and user-friendly interfaces, making it a truly international affair.
