“We wanted this collaboration to be more than just about Sneakers—it’s about pushing boundaries in both culture and technology. Snoop has always been at the forefront of trends, and together we’re blending the physical and digital worlds in a new way." - Yawn Rong, FSL co-founder

STEPN partnered with world-renowned rapper, music producer, actor, and investor Snoop Dogg. Over the course of a legendary career that’s spanned over 30+ years, Snoop Dogg has sold over 23 million albums in the United States, and over 35 million albums worldwide. He’s not just a person, he’s a globally recognized brand in and of himself. Snoop boosts a massive following of 1,000,000 users on Instagram, and has over 20,000,000 followers on Twitter. In partnership, STEPN GO and Snoop Dogg designed and created an exclusive line of 800 co-branded NFT Sneakers.

A trailblazer in music and culture, Snoop Dogg has always embraced new technologies. Known for his early adoption of blockchain and NFTs, this collaboration signifies his ongoing journey into the Web3 space, reinforcing his role as a cultural pioneer. Our partnership married Snoop’s passion for NFTs and Web3, along with his unique artistic style, which is reflected in the four distinct sneaker designs inspired by Snoop’s most memorable looks and themes: Dope, Lowrider, ‘G’ Sneaker, and Doggystyle. They’re not just digital sneakers; they embody the bold, trendsetting spirit of Snoop Dogg.

The Genesis Sneakers were launched via two phases: and a Raffle Mint on our dedicated Marketplace, mooar.com. To add another layer to the innovation, as well as putting users first, the raffle was multi-chain, allowing participants to enter from their preferred network. And, as always with our Raffle Mint process: if you don’t win, your ticket cost will be refunded in GMT, which makes it a truly risk-free experience, and significantly ups engagement.

The collaboration garnered a massive amount of participation from the STEPN community, with over 24 Million USD in value locked during the raffle period.