Two global innovators come together for an unprecedented collaboration. STEPN, the world's leading Web3 lifestyle app with 5.7 million registered users, partnered with Pantone®, the global authority on color, to create something entirely new: the first-ever Web3 color collaboration.
For over 60 years, Pantone has helped shape culture through color, innovating iconic shades that become part of our collective visual language. STEPN has revolutionized how people think about fitness, gamifying movement through their pioneering lifestyle app. Building on this foundation, STEPN GO introduced a new layer of social connection and accessibility to the ecosystem. Together, they saw an opportunity to bring to life the vibrant, high-spirited shades that live and move with their community.
The collaboration led to the creation of two official Pantone-inspired colors whose amplified color brilliance awakens and refreshes the senses: STEPN Green and STEPN GO Purple. These weren't arbitrary choices. STEPN Green is a bold and tangy ultra-charged green whose enthusiastic mood boosting aura rejuvenates, capturing the luminous energy of movement through parks, sidewalks, cities, and trails—reflecting the connection between physical activity, mental wellness, and environmental awareness. STEPN GO Purple embodies the individuality and excitement of a new digital generation stepping into Web3.
The partnership transcended traditional color applications. These Pantone-inspired colors were integrated into exclusive digital Sneaker NFT collections, each fully functional within the STEPN and STEPN GO apps. Users could collect, wear, and earn rewards with their color-coded sneakers, making these Pantone-inspired shades active participants in their fitness journey.
The collaboration delivered exceptional social media performance across platforms. Instagram partnership content saw engagement rates surge by 257%, with the main collaboration announcement post achieving viral status—over 900% above campaign baseline performance.
On X (formerly Twitter), partnership content generated 89% higher engagement than typical posts, with shares increasing by 46%—demonstrating powerful amplification across STEPN and PANTONE followers. The strategic use of Pantone branding and consistent partnership tagging maintained campaign visibility throughout the collaboration period. The limited-edition Genesis Sneaker RaffleMint also saw massive traction, with over 9.3 million GMT (STEPN’s ecosystem currency) locked during the drop, signaling strong community demand and commitment.
"Pantone is one of the most iconic names in design and creativity, so to be their first partner in Web3 is something we're incredibly proud of," says Yawn Rong, Co-Founder of FSL. "This collaboration is about creating something meaningful. We've built colors that reflect who we are and what we stand for, and now our community can own a piece of it."
Laurie Pressman, Vice President of the Pantone Color Institute, emphasized the partnership's pioneering nature: "We are very excited to partner with STEPN, our first partner in Web3, on the creation of STEPN Green and STEPN GO Purple. Inspired by the STEPN community's commitment to wellness and environmental purpose, these colors highlight a first-of-its-kind collaboration where color meets movement."
This collaboration represents more than a business partnership—it's a cultural bridge between established design authority and emerging digital lifestyle platforms. By bringing Pantone's color expertise into the Web3 space, both brands demonstrated how traditional industries can evolve and find new expression in digital environments.
The STEPN x Pantone collaboration establishes a new paradigm for how color authority can extend into digital and Web3 spaces. It proves that meaningful partnerships can emerge between traditional design institutions and innovative technology platforms, creating value that serves both established color principles and emerging digital communities.
The success of STEPN Green and STEPN GO Purple demonstrates that in the Web3 world, color isn't just something you see—it's something you can own, use, and move with. This partnership didn't just create two new colors; it created two new ways for people to connect movement, design, and emotion in their daily lives.
The STEPN x Pantone collaboration continues to set new standards for Web3 partnerships, proving that when movement meets color authority, the result is both visually striking and culturally significant.
