MOOAR Box Season 2 trading event showcased how a well-designed gamified trading experience positively impacts trade activity, community engagement, and growth. It allowed trading partner community members to gain exposure to new and established projects through marketing activities and raffles specifically crafted to attract a range of users, from beginners to whales.
The season was split into rounds, giving every partner ample opportunity to build excitement around the event as well as benefit from increased royalties and user growth. Spanning from May 7th to July 2nd, participants engaged in trading on the MOOAR platform, earning raffle tickets. These tickets could be traded, recycled, or held until the end of each round to automatically enter a raffle to win NFTs.
Round 1: We kicked off MOOAR Box S2 with an exclusive trading event in collaboration with adidas and STEPN. This round was highly anticipated and set the stage for the excitement that followed, drawing immense participation and showcasing the community's enthusiasm and competitive spirit. The prize pool for Round 1 included 20 STEPN x adidas Genesis Sneakers.
Round 2: During Round 2, participants were encouraged to buy and sell any NFT collections, expanding the scope of the competition and fostering diverse trading activities. This round saw robust engagement from the community, highlighting the versatility and enthusiasm of the traders. The prize pool for Round 2 included 100 STEPN x MOOAR Genesis Sneakers and 1 STEPN x adidas Genesis Sneaker.
Round 3: In Round 3, participants traded NFTs from the MOOAR Frens collections, resulting in partner-specific tickets that participated in both the partner-specific prize pool and the MOOAR Frens STEPN OG Sneaker raffle. This unique format allowed each ticket to enter two raffles, doubling the excitement and opportunities for participants. This round featured collaborations with partners such as 🦊 @FamousFoxFed, 🐝 @PlayHoneyland, 🕹️ @HypeSaintsNFT, 🔫 @blastroyale, 🫏 @SoulsClubETH, and 🔥 @Matr1xOfficial. The prize pool for Round 3 included 500 MOOAR Frens STEPN OG Sneakers and 4,650 MOOAR Frens NFTs.
Round 4: Round 4 focused on buying and selling any NFT collections, broadening the trading landscape and encouraging a wide range of activities. This round was marked by high participation, demonstrating the community's eagerness to explore various NFTs and expand their collections. The prize pool for Round 4 included 100 STEPN x MOOAR Genesis Sneakers and 1 STEPN x adidas Genesis Sneaker.
Round 5: Due to the tremendous success of the previous rounds, Round 5 was extended to two weeks. Participants traded NFTs from the MOOAR Frens collections, earning partner-specific tickets that entered both the partner-specific prize pool and the MOOAR Frens STEPN OG Sneaker raffle. This unique format allowed one ticket to participate in two raffles, maximizing the excitement and chances of winning. Collaborations with partners such as 💤 @Dormint_io, 🐶 @Dogami, 🏌️ @PlayVersus_X, 🌌 @macroverse, and 🐻 @ClumsyBearsNFT added to the thrill. The prize pool for Round 5 included 1 STEPN x adidas Genesis Sneaker, 500 MOOAR Frens STEPN OG Sneakers, and 243 MOOAR Frens NFTs.
Round 6: Due to the incredible success and hype surrounding MOOAR Box S2, a BONUS Round 6 was announced! This round continued the momentum, offering participants the opportunity to trade NFTs from the MOOAR Frens collections and earn partner-specific tickets. These tickets participated in both the partner-specific prize pool and the MOOAR Frens STEPN OG Sneaker raffle, doubling the excitement and chances to win. Held from June 18th to July 2nd, this two-week round featured collaborations with partners like 🔥 @Matr1xOfficial, 🌻 @0xSunflowerLand, 🦙 @DeFi_Land, 🎮 @Arenaweb3, ⚔️ @LeagueKingdoms, and 🍽️ @Plato2Earn. The prize pool for Round 6 included 1 STEPN x adidas Genesis Sneaker, 10 STEPN x MOOAR Genesis Sneakers, 200 MOOAR Frens STEPN OG Sneakers, and 2,722 MOOAR Frens NFTs, highlighting the event's overwhelming success and community engagement.
During trading events, MOOAR Boxes drop NFT raffle tickets. Holders of these tickets can either sell them on the MOOAR platform or recycle them into GMT before a specified deadline. Tickets not recycled by this deadline are automatically entered into a raffle, offering the chance to win a variety of exciting prizes. Additionally, during Season 2, MOOAR Frens tickets were unique as they allowed users to participate in two raffles simultaneously—both the partner-specific prize pool and the MOOAR General raffle—doubling the excitement and opportunities to win.
Overview
Volume: over 120 million GMT / 17 million USD
Users Participated: 2581
Number of trades: 9909
Total Raffle Tickets: 6,553,133
Partners
Number of partners: 17
Total number of NFTs in S2 prize pool: 9,289
Royalties Collected: 1,769,585 GMT
Community Engagement:
The event featured an exclusive Mooarty and Friends NFT airdrop to all participants, further incentivizing community participation.
We provided our partners with raffle tickets to distribute within their communities, along with exclusive MOOAR+ Memberships. Each partner received extensive coverage through threads, AMAs, and livestreams.
MOOAR+ perks include:
Rate-ups in Raffle Mints
Unlocking level 10+
Free GNT credits
Marketing Reach
Marketing Impressions: 2,336,518
Engagements: 137,468
Total Audience Growth: 3.1%
