“We are always hoping to bring more long-established companies and diverse intellectual properties into STEPN GO to encourage more people to find out about our Web3 lifestyle apps. This collaboration with Casio is extremely important to FSL as a whole, based on our grand vision of promoting mainstream Web3 adoption” - Yawn Rong, FSL co-founder
STEPN partnered with CASIO G-SHOCK to launch the first ever STEPN GO Genesis Sneakers. G-SHOCK is CASIO’s famous brand of water-resistant watches. The co-branded NFT Sneakers in the collection were inspired by the worlds of STEPN GO and the G-SQUAD line of G-SHOCK watches. The unique sneaker designs incorporate various features of the G-SHOCK brand, including colors, shapes, and structures inspired by actual products from the sports-driven G-SQUAD line of G-SHOCK timepieces. These sneakers were uniquely designed not only to appeal in virtual spaces, but also to highlight CASIO’s shock absorption when wearers engage in physical activities such as walking, jogging, or running. The collection of 800 sneakers was minted on the Polygon Blockchain.
The Genesis Sneakers were launched via a Raffle Mint on our dedicated Marketplace, MOOAR, with four distinct designs. The event generated massive engagement and participation, locking in ~20 Million USD in value during the raffle period.
The campaign was a successful collaboration and led to cross-pollination between both the STEPN and CASIO G-SHOCK communities.
Raffle Mint (August 26 - August 30, 2024): In collaboration with CASIO G-SHOCK, MOOAR hosted a Raffle Mint featuring 800 limited edition STEPN co-branded Genesis sneakers. Participants had the chance to enter the Raffle Mint for 10,000 GMT per ticket. Raffles occurred on a daily basis with 200 winners chosen each day. Refunds were provided if participants did not win.
Community Boosts: In addition, holders of the VIRTUAL G-SHOCK and MOOAR Sneaker Genesis enjoyed at least a 50% higher chance of winning.
This partnership highlighted STEPN and MOOAR’s commitment to innovation and collaboration with globally-recognized brands, successfully bridging the gap between Web2 and Web3, driving greater visibility and engagement for all involved parties.
800 limited edition STEPN co-branded Genesis sneakers were distributed through a highly engaging raffle system, drawing substantial participation across the five-day event.
Total Raffle tickets sold: 17,065
Total GMT locked: 160,990,000
Total FSL Points locked: 9,660,000
To celebrate the STEPN GO x G-SHOCK collaboration, CASIO released a limited edition G-SHOCK with a STEPN GO logo and G-SHOCK NFT sneaker illustration. These unique watches were raffled off through the VIRTUAL G-SHOCK X account.
Co-Branded NFTs: The event featured unique co-branded Genesis sneakers that combined the creative designs of STEPN and the creative input of CASIO G-SHOCK, offering a truly unique collectible experience.
Daily Raffle System: The daily raffle system kept the excitement and anticipation high throughout the event, encouraging participants to stay engaged and return each day.
Global Participation: The event was designed to attract a global audience, with easy accessibility and user-friendly interfaces, making it a truly international affair.
