Between March 18 and April 1, 2024, MOOAR and Famous Fox Federation (FFF) collaborated on an innovative NFT event featuring a Co-branded Sneaker Raffle Mint and an extensive two-week Trading Event. This event showcased exclusive co-branded Sneakers and offered participants unique opportunities to win and trade NFTs within the Famous Foxes collections, enhancing user engagement and platform visibility.
Raffle Mint (March 18-22, 2024): Limited edition co-branded Sneakers, including 20 Genesis and 200 OGs, were offered through a special Raffle Mint on MOOAR, along with 220 FFF Chests as additional rewards.
Trading Event (March 18 - April 1, 2024): Encouraged active trading among the Famous Foxes collections, rewarding participants with MOOAR boxes with FFF NFT raffle tickets, unlocking chances to win exclusive FFF NFTs and Genesis Sneakers.
During trading events, MOOAR Boxes drop NFT Raffle tickets, which are split into two categories corresponding to different weeks of the event. These tickets enable participation in raffles. Ticket holders also have the option to sell their tickets on the MOOAR platform or recycle them into GMT. There's a specific deadline for recycling these tickets. Any tickets not recycled by this time automatically enter into a raffle, offering the chance to win a variety of exciting prizes.
Raffle Mint Participation:
Over 220 exclusive Sneakers and chests were distributed through a highly engaging raffle system, drawing substantial participation across the five-day event.
Total Raffle tickets sold: 10,556
Total GMT locked: 20,720,000
Fun Fact:
17,676,000 GMT was locked for 20 Genesis Sneakers, which was more GMT locked in 20 Sneakers than in Orca's Liquidity Pools.
FFF x STEPN Genesis Sneaker
Trading Volume:
The two-week trading event spurred significant activity across the Famous Foxes collections, boosting platform engagement and trading volumes.
Trading volume for Famous Fox collections surpassed 5742 SOL ($1.1m), all with enforced royalties. This fact makes the trading event very unique.
Royalties Generated:
A unique split of royalties between FFF and MOOAR showcased a collaborative revenue model, enhancing the value for both partners and participants. MOOAR used the generated royalties to buy FFF NFTs for the future trading event prize pool.
Community Engagement:
The event featured an exclusive STEPN x FFF background airdrop for participants, FFF-themed Drip drops, AMA, and other co-marketing activities, further incentivising community participation and platform integration.
Raffle Mint and Trading Integration: The seamless integration of raffle participation with trading activities provided a dynamic and interactive experience for the community.
Exclusive Rewards: Offering exclusive co-branded Sneakers alongside partner NFTs and innovative reward structures, such as listing rewards and double XP, significantly enhanced user engagement and retention.
Collection-Specific MOOAR Boxes & NFT Raffle Tickets: For the first time, MOOAR Boxes were given out specifically for the collections that were part of the trading event. This approach put a spotlight on our partner collections and brought more trading volume to them. The addition of an XP boost made trading these collections even more thrilling.
Enforced & Shared Royalties: A key innovation of our event was the enforcement of royalties and the reinvestment of a portion of these royalties back into the community. By allocating part of the royalties to purchase collection NFTs at floor prices, we not only support the value of our NFTs but also fuel future marketing and trading events.
Community Collaboration: This event exemplified successful collaboration between MOOAR, FFF, and the broader community, setting a benchmark for future NFT events and partnerships.
