DOCOMO x MetaMe x Gas Hero Partnership Case Study

DOCOMO x MetaMe x Gas Hero Partnership Case Study

Apr 8, 2024
Apr 8, 2024
Apr 8, 2024

Overview

Overview

Between April 8 and April 13, 2024, MOOAR collaborated with NTT DOCOMO and MetaMe on an innovative NFT event featuring a Gas Hero Genesis Raffle Mint. This event showcased exclusive co-branded Genesis Heroes inspired by characters in MetaMe, the Web3 metaverse created by DOCOMO. The event featured unique co-branded NFTs that combined MetaMe's innovative metaverse design with the dynamic elements of the Gas Hero game, offering a truly unique collectible experience.

NTT DOCOMO, Japan's leading telecom and 5G pioneer, serves over 73 million customers through its advanced wireless networks. As a front-runner in the telecommunications industry, DOCOMO is committed to leveraging cutting-edge technology to provide innovative services and products. Their foray into the Web3 space through MetaMe underscores their dedication to staying at the forefront of digital transformation and enhancing the digital experience for their users.

Highlights

Highlights

  • Raffle Mint (April 8-13, 2024): In collaboration with NTT DOCOMO and MetaMe, MOOAR hosted a Raffle Mint featuring six exclusive Gas Hero Genesis NFTs. These Genesis Heroes, inspired by characters in MetaMe, included Tactical Police (female), Junior Shifu (male), Deadly Nightshade (female), Black Sapphire (male), Media Tycoon (female), and Trailblazer (male). Participants had the chance to win one co-branded Genesis Hero daily for 6,000 GMT per ticket, with a maximum of 10 entries per address. Refunds were provided if participants did not win.

  • Rate-up NFTs: To enhance their chances of winning, participants could hold specific rate-up NFTs in their wallets. These included:


This partnership and the unique NFT event highlighted Gas Hero's commitment to innovation and collaboration within the Web3 space, driving greater visibility and engagement for all involved parties.

Success Metrics

Success Metrics

Raffle Mint Participation: 6 Gas Hero Genesis heroes were distributed through a highly engaging raffle system, drawing substantial participation across the five-day event.

  • Total Raffle tickets sold: 3087

  • Total GMT locked: 18,522,000

Fun Fact:

18,522,000 GMT was locked for 6 Genesis Heroes, meaning more than 3 million GMT was locked for each NFT. These co-branded Heroes set a record, making them the ultimate champions of GMT locking!

DOCOMO x MetaMe x Gas Hero Genesis Hero

Innovative Features

Innovative Features

  • Co-Branded NFTs: The event featured unique co-branded NFTs that combined the creative designs of MetaMe and the innovative spirit of Gas Hero, offering a truly unique collectible experience.

  • Rate-Up Mechanism: The introduction of rate-up NFTs allowed participants to significantly enhance their chances of winning, adding a strategic element to the raffle and increasing user engagement.

  • Daily Raffle System: The daily raffle system kept the excitement and anticipation high throughout the event, encouraging participants to stay engaged and return each day.

  • Global Participation: The event was designed to attract a global audience, with easy accessibility and user-friendly interfaces, making it a truly international affair.