“Partnering with the Argentina National Association is an incredible milestone-not just for STEPN, but for the entire Web3 movement. As World Champions, they represent discipline, excellence, and passion-qualities that inspire our global community every day. This partnership is about connecting people through movement, legacy, and shared ambition.”
Yawn Rong, FSL co-founder
As the reigning World Cup champions, Argentina Football Association (AFA) is a name that echoes through football history. From unforgettable players to iconic moments on the global stage, AFA represents an entire movement with a passion for the game that transcends generations.
At STEPN, movement is everything. From the very beginning, we’ve believed that walking, jogging, and running should be rewarding, motivating, and meaningful. That’s what made this partnership such a natural fit: a shared belief in what happens when purpose meets motion.
The synergy extends beyond that. It’s also a partnership between the World Champions of association football, and the holders of two GUINNESS WORLD RECORDS™ titles. One for the most users to complete a remote one-mile distance in 24 hours and one for the most users to complete a remote one-mile distance in one hour. This is a perfect partnership between two organizations that aim to be the best in the world in their respective fields, and they have the hardware to prove it.
First Drop
To kickoff the collaboration, STEPN released a collection of limited edition AFA co-branded sneakers focused on the history of AFA and . The collection of 400 sneakers was minted on the Polygon Blockchain.
The Genesis Sneakers were launched via a Raffle Mint on our dedicated Marketplace, MOOAR, with four distinct designs. The event generated massive engagement and participation, locking in approximately 1.5 Million USD in value during the raffle period.
Second Drop
The second collection dropped was all about gold. The collection of 100 sneakers was minted on the Polygon Blockchain.
Raffle Mint (May 14 - May 18, 2025): In collaboration with AFA, MOOAR hosted a Raffle Mint featuring 400 limited edition STEPN co-branded Genesis sneakers. Participants had the chance to enter the Raffle Mint for 19,000 GMT per ticket. Refunds were provided to participants who did not win.
Auction (May 29 - June 2, 2025): In collaboration with AFA, STEPN hosted a gamified bid-to-earn auction of 4 limited edition STEPN co-branded Genesis sneakers. To incentivize participation, winners of the Auction not only received a co-branded Genesis sneaker, but they were guaranteed an official AFA jersey signed by star players (and, yes, that included Messi).
Raffle Mint (July 2025): In collaboration with AFA, MOOAR hosted a Raffle Mint featuring 100 limited edition STEPN co-branded Genesis sneakers. Participants earned the right to enter the Raffle Mint for 19,000 GMT per ticket by completing a required task. That task involved leveraging the video produced by AFA, in which current AFA players re-enacted iconic AFA goals and moments. In order to be eligible to participate in the Raffle Mint, interested parties had to film themselves re-create iconic AFA goals/moments, and post to their social feeds with customize hashtag. Refunds were provided to participants who did not win.
Our partnership highlighted STEPN’s ongoing commitment to community-focused collaborations and leveraged social media engagement in an innovative and fun way.
400 limited edition STEPN co-branded Genesis sneakers were distributed through a highly engaging raffle system, drawing substantial participation across the five-day event.
Sold out in 24 hours
Total Raffle tickets sold: 1,503
Total GMT locked: 28,000,000
Total FSL Points locked: 900,000
4 limited edition STEPN co-branded Genesis sneakers were distributed via our gamified bid-to-earn auction system, drawing substantial participation across the five-day event.
Total GMT locked: 125,000
Average GMT price of sneakers: 31,250 (over 12,000 GMT more than the 19,000 GMT price of the
100 limited edition STEPN co-branded Genesis sneakers were distributed through a highly engaging raffle system, drawing substantial participation across the five-day event.
Total Raffle tickets sold: 2,372
Total GMT locked: 22,000,000
Total FSL Points locked: 4,500,000
Every sneaker has a story, and the co-branded sneakers STEPN released in partnership with AFA are no different. Each sneaker in the first collection was inspired by the remarkable history of the Argentina Football Association: the memorable moments, the iconic players, the trophies. Beyond that, the sneakers were meant to tie to the passion of the supports, and the drive to achieve both on and off the pitch.
Genesis Walker - La Cancha
Grass at your feet, the crest on your side. Inspired by the energy of the pitch, and made for those who actually touch grass.
Genesis Jogger - The Origin
Retro stripes. Iconic blue. The number that started it all. 10. Inspired by Argentina’s classic kits, and the era defined by the legend Maradona.
Genesis Runner - The Captain
Gold touches. Armband on. Ready to lead. Inspired by those that call the shots.
Genesis Trainer - The Game Ball
Wrapped in AFA team colors, finished with a classic football heel. Inspired by those that run the pitch and know how to put the ball in the net.
Co-Branded NFTs: The event featured unique co-branded Genesis sneakers that combined the creative designs of STEPN and the creative input of AFA, offering a truly unique collectible experience.
Daily Raffle System: The daily raffle system kept the excitement and anticipation high throughout the event, encouraging participants to stay engaged and return each day.
Global Participation: The event was designed to attract a global audience, with easy accessibility and user-friendly interfaces, making it a truly international affair.
Utility Rewards: As a way to provide real-world value to Genesis holders, the event included official Argentina jerseys signed by several star players on the team.
Appendices
Additional Information & Social Media
CryptoSlate: https://cryptoslate.com/press-releases/stepn-and-the-argentina-football-association-announces-their-latest-nft-drop/
CryptoPotato: https://cryptopotato.com/stepn-and-the-argentina-football-association-announces-their-latest-nft-drop/
The Daily Hodl: https://dailyhodl.com/2025/04/30/stepn-and-the-argentina-football-association-announces-their-latest-nft-drop/
BlockTelegraph: https://blocktelegraph.io/stepn-and-the-argentina-football-association-announces-their-latest-nft-drop/
The Cryptonomist: https://en.cryptonomist.ch/2025/05/05/argentina-stepn-launches-nft-digital-sneakers-for-the-national-football-team/
STEPN Medium: https://stepnofficial.medium.com/stepn-x-argentina-football-association-where-champions-and-movers-meet-2ed742ada916
STEPN Medium: https://stepnofficial.medium.com/stepn-go-x-afa-a-golden-partnership-b3d46dc92ab7
